Welcome to "Against Pink"

By Martina Markunovic

The power of pink

I am going to tell you something about the pinkification of little girls, the problems facing them and the claims put in by the campaign “PinkStinks“.

The pinkification of little girls

In 1800s, almost every kid wore the same clothes independent what gender they were. Boys and girls wore skirts, dresses until they were six. However, as time passed by, boys and girls were dressed differently and so the meanings of colours changed.

Before and during the great war, pink was the typical boys-colour, because pink was close to red, as strong and powerful as fire. In that case, blue was the respective girls-colour.

But after the 2nd world war, everything changed. Pink was the girls-colour, because during the evolution the femal began to like ruddy colours, like red and pink, more than other colours like blue. From that change on, blue was the boys-colour.

Pink Ribbon Logo

From some women’s campaigns like “The pink ribbon“, it is evident that pink has to be the favourite colour of every woman/girl. But not everybody likes that colour. After that alteration with pink, little girls, who want some toys, can only find pink “mutations“ of them. They don’t like pink (toys) and don’t want to be girly girls, who always wear everything in pink. But they want to play with “normal“ toys, of course, and wear colours like green, brown, black etc.

Which problems are girls facing today?

·         From their birth on they are associated with the colour pink

·         Often, girls can’t do anything against that “pinkification“ in our community - they don’t have any choice in buying toys or clothes

·         They are called „Tomboys“, when they don’t like pink

What does the campaign “PinkStinks“ claim?

·         Girls can say their own opinion about the “pinkification“ issue

·         They can say, that they don’t like pink and that they don’t want to be a girly girl or a tomboy – simply a normal girl

·         They have a choice between girly toys/clothes and “normal“ toys/clothes

 

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